Our Story

People behind the work

Better Avenue isn't a franchise or a volume-first landscaping company. It's a small, personal service built by someone who grew up in Portland and cares about the neighborhoods we work in.

A Message from the Owner

I was born right here in SE Portland. And this is where I plan to stay.

I grew up in inner SE Portland, in the same neighborhoods I work in today. I started doing landscape maintenance work during my time at the University of Oregon, taking on customers in Eugene every fall and spring between classes, then coming back to Portland each summer to keep at it. After graduating with a business degree in 2010, I chose this work over an office. I've spent the 15 years since building Better Avenue one yard at a time, and I've never looked back.

I know these blocks. I know which properties stay wet through May. I know how relentless the blackberry gets if you skip a season. I know which corner of your lawn gets too much shade and which gets scorched by the August dry spell. That kind of local knowledge only comes from years on the same streets, and it shows in the work.

Customers know who is responsible for the work, and we keep track of what you prefer, how you like things done, and what your yard actually needs, not what earns us more money. Scheduling is flexible: weekly, every other week, monthly, or one-time. Whatever fits your situation.

Better Avenue is intentionally small and owner-led. As the team grows, the standard stays the same: reliable communication, careful work, and familiar people you can feel comfortable having around your home. References are available on request. Just ask.

Ben Ballard, Owner & Founder

Better Avenue Lawn & Landscape · Portland, OR

Ben Ballard, owner of Better Avenue Lawn & Landscape, by his branded Tacoma

"I want my customers to look out their window on a Tuesday morning, see the yard, and feel good. That's the whole job."

Ben Ballard

What We Stand For

Our values, plainly stated

Nothing complicated. Just what we actually stand by.

Reliability

We show up when we say we will. If something changes, we'll let you know in advance. Never with excuses.

Honesty

Your estimate is your price. We'll tell you what your yard actually needs, not what earns us the most money.

Quality

The cut, the edge, the cleanup: the details that make the difference between a yard that looks fine and one that looks great.

Community

We live and work close to the neighborhoods we serve. That's not a marketing line. It's accountability.

Where I Work

Focused on inner SE & NE Portland

We keep our work focused on inner SE and NE Portland, by choice. Staying close means we can offer something most companies can't: consistent, accountable service from people who know these streets and are part of the same community you're in.

I currently work in the following neighborhoods and their immediate surroundings:

Brooklyn Creston-Kenilworth Reed Woodstock Inner SE Portland Inner NE Portland & nearby neighborhoods

Not sure if your address is in range? Call or text (971) 409-4558 and we'll let you know right away.

Portland front lawn with pink dogwood tree in bloom
15+ Years of Experience
5★ Avg. Customer Rating
100% Locally Owned
Let's get started

A free estimate is just a conversation.

We'll walk the property with you and give you a straight answer on what it would take to get your yard where you want it.